Mission

Global Health and Wellness

Disrupting the Big Pharma Paradigm

Pharmaceutical companies develop or acquire a candidate drug molecule, patent it, and thereby secure protection while selling it at high prices for 20 years. In contrast, our approach is to use our unique knowledge of olfactory, taste and ectopic receptors, and the food molecules that activate them, to improve lives.

Although originally found in the nose and tongue, these olfactory, taste, and related receptors occur throughout the body—where they are generally termed ectopic receptors—in the gut, vasculature, skin, and elsewhere.

By replacing pharmaceuticals with food molecules, the treatment will be much cheaper, have few side effects, and can be used for a lifetime.

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The Big Big Idea

We strategically repurpose natural food molecules to serve as viable alternatives to traditional pharmaceuticals. We then work with our customers in food and beverage and consumer packaged goods companies to seamlessly infuse these compounds into a wide array of consumer products, ensuring a smooth integration without the need for any alteration in consumer behavior or habits.

Our Approach

We are pioneering a paradigm shift in healthcare by redefining the way we approach treatment. Instead of relying on synthetic compounds, we are harnessing the power of naturally occurring food molecules to revolutionize the landscape of medicine.

Our Methodology

We are capitalizing on our deep understanding of olfactory, taste and ectopic receptors, and the diverse array of food molecules that activate them. By tapping into these inherent biological mechanisms, we aim to enhance the quality of life for individuals worldwide.